Design‑Driven Public Affairs Campaigns
Legislation doesn't wait – and neither do we.
In an era of information overload and eroding trust, public affairs campaigns must do more than communicate. They must persuade, mobilize and win with narratives designed to dominate the news cycle and earn lasting loyalty.
Outcomes
Visual storykits that crystalize policy positions in a single scroll- Rapid‑response digital war‑rooms for hearings, rulings and crises
- 35% higher message recall vs. text‑only lobbying materials
- Reduced coordination waste; campaigns launch in days, not weeks
"Owned channels now deliver what the modern landscape rarely can: control, speed and provable ROI."
From Nascent to Intelligent: A Four-Level Roadmap for Modern Corporate Digital Communications
9x
Increase in owned media reach by augmenting an Agency of Record (AOR) with Manhattan Strategies
Sample Metrics
- Stakeholder sentiment shift (Quant panel tracking)
- Earned‑media pick‑up + share of voice in target committee
- Time‑to‑mobilize (hours) after legislative trigger
- Cost per engaged policymaker
Workflow
1.
Landscape & stakeholder mapping
2.
Message architecture + creative concepting
3.
Omni‑channel asset production (video, infographics, micro‑sites)
4.
Live monitoring & optimisation via Quant dashboards
5.
Post‑campaign debrief and knowledge transfer
Frequently Asked Questions
Do you act as registered lobbyists?
No. We focus on the communications layer, crafting data‑driven narratives, visual assets and digital engagement plans that complement (but are legally separate from) direct lobbying activities. This keeps compliance simple while letting policy teams leverage our creative firepower.
How fast can a rapid‑response kit go live?
Social and video assets launch within 48 hours of approval; microsites go live in 72 hours. Our modular design system and 24/7 newsroom allow real‑time tweaks as hearings or amendments unfold.
How do you mesh with in‑house Government Relations teams?
We embed in your Slack or Teams workspace, attend daily war‑room calls, and share Quant dashboards so GR, Legal and Comms see the same live data. Clear swim‑lanes prevent duplication and speed approvals.
How is campaign success measured?
We triangulate stakeholder sentiment shift (panel polling), share of voice in target committees, and direct policymaker engagement (opens, clicks, downloads). Post‑mortems benchmark against prior cycles and competing coalitions.
Which industries benefit most from your approach?
Technology, energy, healthcare and other regulated sectors where complex data or science needs compelling visualization. Our design‑first lens simplifies technical issues for legislative audiences.
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