Insights on Executive LinkedIn, Strategic Communications & Visual Storytelling

2 min read

From Case Law to Case Feed: Turning Litigation Wins into LinkedIn Authority

Max Levine Murray
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June 5, 2025

Transforming courtroom successes into LinkedIn authority is a strategic move every litigator should master. Here's how.

A man with crossed arms behind a cellphone with the justice scales on it.A man with crossed arms behind a cellphone with the justice scales on it.

What is GEO? An In-Depth Explanation of Generative Engine Optimization

Jackie Nguyen
|
June 4, 2025

So, you want to learn more about generative engine optimization (GEO), and you already get the gist. You’ve come to the right place, this is a thorough explanation of what GEO is, how it functions and what you can do to optimize for GEO.

Blue background with concentric circles surrounding the word "GEO"Blue background with concentric circles surrounding the word "GEO"
4 min read

How GEO Improves Content Visibility in AI-Powered Search

Serena Tolar
|
June 3, 2025

As artificial intelligence continues to revolutionize the digital landscape, traditional SEO methods are evolving into Generative Engine Optimization (GEO).

Blue background with a search icon connected to anonymous contentBlue background with a search icon connected to anonymous content
3 min read

What is GEO? A Simple Explanation of Generative Engine Optimization

Serena Tolar
|
June 2, 2025

GEO strategy represents a shift towards optimizing content that generative AI models select and use directly in their answers to significantly influence digital visibility in an AI-driven landscape.

A search bar with the words "What is GEO" inside, with a blue background and 4 icons for AI platforms.A search bar with the words "What is GEO" inside, with a blue background and 4 icons for AI platforms.
3 min read

Deepfake & Misinformation Rapid Response Framework for Enterprise Communications Teams

Alice Luu
|
May 29, 2025

Detect, triage and neutralize synthetic content threats, complete with actionable frameworks and a 30-day implementation plan.

Illustration of a glitching deepfake video flagged as fake, symbolizing corporate misinformation responseIllustration of a glitching deepfake video flagged as fake, symbolizing corporate misinformation response
3 min read

Contractor-Plus Fractional Communications Teams: More Than an FTE

Manhattan Strategies
|
May 29, 2025

Senior-led pods with built-in visual design and analytics give universities and mid-market brands Fortune 100 communications power at a fraction of FTE cost.

Diagram showing strategy, visual design and analytics converging into a Contractor-Plus fractional communications model.Diagram showing strategy, visual design and analytics converging into a Contractor-Plus fractional communications model.
2 min read

How Multivariate Testing Boosted College Enrollment: 214 Ad Variations, 18 Landing Pages, Zero Budget Increase

Alexis Link
|
May 17, 2025

Learn how rapid variable testing surfaced top-performing ads and pages for a NY college in under 30 days.

Grid of college ads and landing page variationsGrid of college ads and landing page variations
2 min read

Cost-Per-Lead Down 32% in 60 Days: Re-Engineering Paid Media for a NYC College

Alexis Link
|
May 16, 2025

See how a data-driven media restructure, 81 new ad activations, and fresh landing pages cut CPL 32% for a NY college enrollment push.

Geo heat-map of New York college-enrollment adsGeo heat-map of New York college-enrollment ads
4 min read

Why Now is Precisely the Time to Amplify Executive LinkedIn Engagement

Alice Luu
|
May 14, 2025

Leaders who double down on LinkedIn in shaky markets build 3.5× stronger business outcomes. See data‑backed tactics for executive visibility and trust.

Executive leader sharing a LinkedIn update during market volatilityExecutive leader sharing a LinkedIn update during market volatility

What is GEO? An In-Depth Explanation of Generative Engine Optimization

How GEO Improves Content Visibility in AI-Powered Search

What is GEO? A Simple Explanation of Generative Engine Optimization

From Case Law to Case Feed: Turning Litigation Wins into LinkedIn Authority

Why Now is Precisely the Time to Amplify Executive LinkedIn Engagement

Deepfake & Misinformation Rapid Response Framework for Enterprise Communications Teams

Generative Engine Optimization (GEO): Best Practices for Fortune 100 Marketers

Contractor-Plus Fractional Communications Teams: More Than an FTE

How Multivariate Testing Boosted College Enrollment: 214 Ad Variations, 18 Landing Pages, Zero Budget Increase

Cost-Per-Lead Down 32% in 60 Days: Re-Engineering Paid Media for a NYC College

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