Insights on Executive LinkedIn, Strategic Communications & Visual Storytelling

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How Multivariate Testing Boosted College Enrollment: 214 Ad Variations, 18 Landing Pages, Zero Budget Increase

Learn how rapid variable testing surfaced top-performing ads and pages for a NY college in under 30 days.

Grid of college ads and landing page variationsGrid of college ads and landing page variations
2 min read

Cost-Per-Lead Down 32% in 60 Days: Re-Engineering Paid Media for a NYC College

See how a data-driven media restructure, 81 new ad activations, and fresh landing pages cut CPL 32% for a NY college enrollment push.

Geo heat-map of New York college-enrollment adsGeo heat-map of New York college-enrollment ads

How Multivariate Testing Boosted College Enrollment: 214 Ad Variations, 18 Landing Pages, Zero Budget Increase

Cost-Per-Lead Down 32% in 60 Days: Re-Engineering Paid Media for a NYC College

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