So, you want to learn more about generative engine optimization (GEO), and you already get the gist. You’ve come to the right place, this is a thorough explanation of what GEO is, how it functions and what you can do to optimize for GEO.
As artificial intelligence continues to revolutionize the digital landscape, traditional SEO methods are evolving into Generative Engine Optimization (GEO).
GEO strategy represents a shift towards optimizing content that generative AI models select and use directly in their answers to significantly influence digital visibility in an AI-driven landscape.
Learn how Fortune 100 marketing teams can structure content, schema and analytics to dominate AI answer engines like Gemini, ChatGPT and Copilot.
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